The Potential Evolution of the Social Media Landscape

This blog post is meant to be focused around the question of how I see virtual communities evolving on the Social Media Landscape.  Social Media is a great tool, one in which everyone and anyone with a computer and or smart phone can easily obtain access to.  That being said the social media landscape is growing at an alarming rate bringing ample competition for newest of the new social technology.  With all these companies naturally looking to take their own piece of the pie, there will undoubtedly be new technologies introduced in order to create new social media outlets.  The social media landscape aims to be wide ranging and benefits from being this way.  So will social media communities evolve and if so how?

The Social Media landscape will continue to grow in terms of the pure number of users, applications available, and reach ability. The area I see that will most likely begin to garner some attention is the mobile application sector.  Mobile applications are great; they allow consumers to tap into the social landscape remotely from their phones.  The issue with this is that with so many cell phones laws coming into affect it will limit the amount of time consumers can naturally use their phones in this fashion.  I am an advocate of not allowing drivers to use cell phones; in fact it is highly mandated at the transportation company I work at that this is not allowed.  However hands free phones such as Bluetooth devices are allowed. 

This brings me to my main concept for growth which will involve voice activated mobile applications.  Voice activated mobile applications will allow for hands free communication for drivers that are looking to potentially tweet about events etc.  Dragon Software allows people to speak and the software actually types what the person is saying.  Somehow incorporating similar technology into applications could provide a major breakthrough.  People spend a lot of time driving which means more time away from computers and smart phones.  Minimizing this downtime will mean there are a higher likeliness people will login into the various social media outlets.   

The drivers behind this would naturally be the ‘on the go’ consumer and the ever dependant youth of America in terms of needing smart phones attaché to their hips.  These two phenomena will collaborate to push this potential idea into fruition.  Consumers are always looking for more immediate access to deals before they get to stores.  With voice activated applications they can now obtain these while driving legally to the stores of choice.  At the same time as the youth in America grow older the dependence they have already developed for technology will continue to drive ventures like this one. 

There is an inherent need for technology in today’s consumer’s mindsets and being able to give consumers one more way to connect to this information cannot hurt, can it? Is this something that can actually work, there are a number of target markets if it can.  Are there already similar technologies out there that can get partnered into this type of evolution like Dragon Software could? Leave me a response on my idea.    

Link to Dragon Software:

www.nuance.com/dragon/index.htm

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4 thoughts on “The Potential Evolution of the Social Media Landscape

  1. Chris,

    I have recently started hearing about Dragon Software. The commercials are being more targeting to kids in school and typing up paper’s. I do think you have some great ideas about using this type of software for cell phones. I think about every state now has banned people from texting while driving. This is a good thing that does need to be done especially with new younger drivers. But there are many times where we still need to communicate while we are driving. This software would solve people not texting while driving and still being able to communicate while on the go. I can see this coming up soon enough with the way technology is going. There are more and more innovations coming about and this is definitely one of them.

  2. It’s interesting that you discuss the legal implications that the future of social media may hold. With more and more mobile applications being created, the temptation to use phones while driving definitely increases, which I can see increasing the enforcement of not being able to use phones while operating a vehicle. Now, most phones have a voice-command feature, but I can absolutely see the trend in voice mobile apps growing.

  3. The issue with driving is the amount of distraction an activity has with relation to safe driving. While it is obvious that looking and tapping on a phone is distracting, so can talking on the phone to another person or to an application. Talking to the person next to you in the car (or dealing with fighting kids in the back!) can be distracting. So can eating, putting on make up and the number of other things we do while driving.

    More than voice control, self driving cars will be the technology innovation that allow you to be social while moving. Otherwise, it is best to socialize while waiting in line.

  4. This is a great post Chris and an evolution that I see enduring great success. I wonder if this could tie into cars that have bluetooth and media capabilities. Ford cars have a great tool called sync. It is in essence kind of like Siri on the new iPhones. You can speak to it to make calls, send texts, get directions. It is a very handing feature. It would be a good extension of this technology to incorporate social media apps providing the driving with the ability to Tweet, write on someones Facebook wall, or update a status through Sync while driving. This obviously would have to be connected through the apps on the phone. I know I would be paying for that upgrade to my Sync software. Thanks for sharing.

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